“WE REMOVED THE BELT LOOPS…

                                         “DIDN’T CHANGE ANYTHING ELSE…”              

Loopsjeans are the sole jean product available to a large body of people who prefer to wear their jeans without a belt… just a clean, finished, even colored waistband.  The questions asked everyday in the industry are: Whom are we missing?.. What markets are we not reaching?.. How can we better serve all jeans wearers?   Loopsjeans is one of the answers.

Our branding is very unique. The ‘Loopsjeans’ brand is defined by what has been removed from the jean. It is also defined by our back patch which features a horizontal denim belt loop design.  Okay, we snuck a loop in…but you still cannot wear a belt. The denim belt loop on our back patch quickly and clearly defines what the brand stands for.

An informal survey of over 800 shoppers revealed that no matter what the age or diversity of demographics, thirty to fifty percent of consumers do not wear a belt with their jeans. The ‘loop-less’ market is already here. “Loopsjeans” is a welcomed five-pocket jean alternative that completes the wardrobe. You don’t need to thread a belt through your loops to look “finished”…you simply need no belt at all. It’s innovation, pure and simple…in an industry driven by innovation.

Of course, the appeal of Loopsjeans doesn’t begin and end with our unique waistband.  Loopsjeans are great fitting jeans... understated enough to appeal to a conservative customer… fresh and cool enough to appeal to a contemporary customer. ‘Loops’ is a new, quality Brand, in a twelve-ounce, ring-spun, antique-stitch stonewash, in a boot-cut and loose-cut, for men and women.

‘As the denim industry evolves toward a blend of classic and contemporary direction, “LOOPSJEANS” becomes the perfect hybrid… classic enough to be different... different enough to make its mark anywhere!'