“WE REMOVED THE BELT LOOPS…

                                         “DIDN’T CHANGE ANYTHING ELSE…”              

Think that’s a bit “loopy”? It’s not. There’s a method to this madness. Loopsjeans are the sole jean product available to a large body of people who prefer to wear their jeans without a belt. “No belt…no problem”…no barren loops here…just a clean, finished, even colored waistband.  The questions asked everyday in the industry are: Whom are we missing?.. What markets are we not reaching?.. How can we better serve all jeans wearers?   Loopsjeans is one of the answers.

Pardon the pun, but consumers will “waist” no time trying to spot a Loopsjeans product. Our branding is very unique. The ‘Loopsjeans’ brand is defined by what has been removed from the jean. It is also defined by our back patch which features a horizontal denim belt loop design.  Okay, we snuck a loop in…but you still cannot wear a belt. The denim belt loop on our back patch quickly and clearly defines what the brand stands for…or is it, doesn’t stand for?

Humor aside, Loopsjeans will appeal to those who:

• Seldom wear a belt, and prefer not to wear a belt with jeans because it is much more comfortable.
• Prefer the smooth appearance of a “belt-less” waist when they wear their shirts outside their jeans.
• Prefer a clean and more streamlined silhouette when their shirts and tops are tucked inside their jeans.
• Think it is cool not to wear a belt; especially when rules say if you have belt loops you must wear a belt.
• Want to complete their wardrobe with the right jean for the right occasion.

An informal survey of over 800 shoppers revealed that no matter what the age or diversity of demographics, thirty to fifty percent of consumers do not wear a belt with their jeans. The ‘loop-less’ market is already here. “Loopsjeans” is a welcomed five-pocket jean alternative that completes the wardrobe. You don’t need to thread a belt through your loops to look “finished”…you simply need no belt at all. It’s innovation, pure and simple…in an industry driven by innovation.

The five-pocket jean industry is HUGE…over 550 million pairs of jeans were sold in America last year.  That’s 550 million pairs of jeans with belt loops.  Surely, there is both room and need for a jean product to cater to that upscale consumer who will go belt-less.  That customer walks into your store everyday.  Now, you can enable him / her to complete their wardrobe with a product designed specifically for them… a product that is unique and distinguished from the 50 other jean brands which offer jean after jean which may not be distinguished from each other!

Of course, the appeal of Loopsjeans doesn’t begin and end with our unique waistband.  Loopsjeans are great fitting jeans.  We labored to find a fit and finish with universal appeal and acceptance.  Our jeans look hip and feel comfortable.  Loopsjeans are understated enough to appeal to a conservative customer… fresh and cool enough to appeal to a contemporary customer. ‘Loops’ is a new, quality Brand, in a twelve-ounce, ring-spun, antique-stitch stonewash, in a boot-cut and loose-cut, for men and women.

‘As the denim industry evolves toward a blend of classic and contemporary direction, “LOOPSJEANS” becomes the perfect hybrid… classic enough to be different... different enough to make its mark anywhere!'